PostHog’s Smart Pricing Strategy That Sets It Apart (Part 1) скачать в хорошем качестве

PostHog’s Smart Pricing Strategy That Sets It Apart (Part 1)

PostHog’s Smart Pricing Strategy That Sets It Apart (Part 1) ----------------- Most B2B SaaS pricing pages are functional—PostHog’s is fun and strategically built to drive conversions. In this episode of Monetizing SaaS, we break down how PostHog’s pricing strategy sets them apart from the competition. ✅ Why their pricing page feels more like e-commerce than enterprise software ✅ How they remove decision friction and turn pricing into a brand asset ✅ The genius behind charging by raw input metrics instead of MTUs ✅ What this means for expansion into mid-market and enterprise Unlike most competitors, PostHog takes a developer-first approach to pricing, making adoption frictionless and scaling seamless. Their checkout experience is impulse-driven, packed with social proof, and designed to guide users effortlessly to purchase. 🚀 Watch the full teardown to see how PostHog is redefining SaaS pricing strategy! In Part 2, we’ll analyze PostHog’s purchasing experience—from onboarding through expansion. ----------------- ⏳ Chapters: 00:00 - Introduction: Why PostHog’s Pricing Page is Unique 01:18 - PostHog’s Brand & Positioning in the Developer Market 02:13 - A Deep Dive into Their Pricing Page Design 05:35 - The PostHog Pricing Model: How They Price & Package 09:03 - How They Remove Friction & Push Impulse Buying 12:22 - Subscription Tiers & Overages: Are They Intuitive? 15:48 - PostHog as a Multi-Product "Product OS" 18:18 - Add-ons & The Pricing Philosophy Breakdown 27:37 - Why PostHog is Transparent About Profitability & IPO Plans 32:38 - "How We Do Sales": A Masterclass in Developer-Centric Selling 36:19 - Final Grades: How Does PostHog’s Pricing Page Stack Up? ----------------- #️⃣Hashtags: #saas #pricingstrategy #posthog