New Zealand Horticulture Conference- Belinda Wilson скачать в хорошем качестве

New Zealand Horticulture Conference- Belinda Wilson

Join IFPA ANZ Managing Director Belinda Wilson as she highlights the extraordinary success of Perfection Fresh Australia — a key IFPA member and industry leader — in redefining what fresh produce can be. As pioneers who introduced the region to innovative varietals like Broccolini®, Qukes® baby cucumbers, and Calypso® mangoes, Perfection Fresh has set the benchmark for transforming fresh produce from a common commodity into premium, branded experiences. This session will explore how strategic brand building, protected IP, and compelling storytelling have driven consumer loyalty, category growth, and significant price premiums. Gain actionable, forward-thinking insights into how businesses can transcend traditional commodity markets, secure differentiation, and build enduring brand equity in the fresh produce landscape.