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In this interview, CEO Daniel Bossard describes how people at every level of the organization are included in driving strategic change processes at Bossard. He highlights the importance of collaboration to facilitate learning and create lasting, successful, and, most importantly, sustainable change. The interview was part of the online event “STRATEGY REIMAGINED – Innovating attractive futures for your organization”, hosted by Implement Consulting Group on 10 March 2022. Timestamps: 0:00 Who is Bossard and what is our Strategy 200? 2:38 Why “doing it together” is important 3:13 Involving people in the strategy process 5:18 The importance of the bottoms-up change process 6:26 Employee feedback and cultural learning 8:11 Bossard’s 5 Guiding Principles 9:54 We talk real 11:16 The role of leadership 13:06 How Daniel has changed personally in the process