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Announcing your game is one of the most important steps in your indie dev journey — but most developers get it wrong. So how do you nail your game’s announcement? In this episode, I’m joined by PR expert Robby Bisschop from Pirate PR Game Marketing to break down everything you need to know about announcing your indie game the right way. Learn how to prepare your Steam page and trailer, write a press release that actually gets coverage, and capture attention from outlets like IGN so your announcement builds hype (instead of fizzling out). 🎯 Avoid common mistakes that kill your launch 📈 Discover the announcement formula that grows wishlists 📰 Learn how to pitch press & influencers like a pro ❤️ Helpful Resources: What needs to be in your Press Kit?: https://piratepr.com/treasure-trove/w... Notion Press Kit Template: https://piratepr.com/treasure-trove/b... 👤 Robby Bisschop (Pirate PR) Website: https://piratepr.com/ Twitter/X: / piratepr LinkedIn: / robby-bisschop 📖 Chapters 00:00 Episode Intro 01:33 Why Game Announcements Make or Break Indies 02:28 What Actually Counts as a Game Announcement? 05:14 The Re-Announcement Strategy: Your Second Chance 08:58 Building Your Public Facing Assets: Steam Pages & Trailers 14:29 Professional Assets: Press Releases & Media Kit 28:30 The Anatomy of a Perfect Press Release 32:58 Essential Elements of Your Press Kit 41:28 Finding and Building Your Media List 46:16 Mastering Embargoes and Timing Strategy 51:52 The Coordinated Launch: Timing Everything Perfectly 56:57 Giving Effective Feedback and Building Relationships 1:02:02 Following Up Without Being Pushy 1:07:08 Avoiding Scammers and Fake Outlets 1:12:13 Thank You Notes and Relationship Maintenance 1:14:24 Robby's Game Recommendation: Aaero 1:16:16 Where to Find Robby & Pirate PR 1:17:32 Episode Outro -------------------------------------- 🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resour... 📬 Newsletter: https://freakingcoolindies.com/newsle... 🎙️ Learn on the go: Spotify: https://open.spotify.com/show/2doPqk8... Apple Podcasts: https://podcasts.apple.com/us/podcast... ❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/ 🐦 Twitter: / https://x.com/F_Cool_Indies 🎵 TikTok: / / freakingcoolindies 💼 LinkedIn: / / marnone 🦋 Bluesky: https://bsky.app/profile/freakingcool...