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Jonny Crickmore shares his dos and don’ts and some of the things he wishes he’d known before installing the first raw milk vending machine of its type in the UK, Jonny is the third generation at Fen Farm, chairman of the Raw Milk Producers Association and vice chairman of the Specialist Cheesemakers Association. He and his wife added a pioneering cheese and butter making business to the original farm with a focus on making exceptional artisan products. They now help other dairy farmers on their diversification journey. In this webinar you will learn: Things to consider before setting up your own vending machine What to expect and the process for setting up a direct sales business Who are the most important people to work with What diversification could mean for your wider farm business Financial implications of direct sales, including milk vending machine costs Follow us on Twitter: / ahdb_dairy Like us on Facebook: / Sign up for the latest news and events: https://ahdb.org.uk/keeping-in-touch ABOUT AHDB AHDB is a statutory levy board, funded by farmers, growers and others in the supply chain. Our purpose is to inspire our farmers, growers and industry to succeed in a rapidly changing world. We equip the industry with easy to use, practical know-how which they can apply straight away to make better decisions and improve their performance. Established in 2008 and classified as a Non-Departmental Public Body, it supports the following industries: meat and livestock (cattle, sheep and pigs) in England; horticulture, milk and potatoes in Great Britain; and cereals and oilseeds in the UK. AHDB’s remit covers 72 per cent of total UK agricultural output. Further information on AHDB can be found at https://www.ahdb.org.uk