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Family businesses contribute almost 65% of Canada's GDP and in employment, and the community loves them too, with a report from the Harvard Business School suggesting that 60% of consumers prefer to buy from family businesses. However, running a family business is no easy feat, especially when business problems become intertwined with family values and generational differences. And, just like starting any company, the early odds of success can be daunting. Family businesses, like startups, have failure rates reaching as high as 70%. And even though estimates suggest almost $9 trillion will be passed down to Gen X and millennials within a decade through family businesses, the icky research shows that 70% of families lose their wealth by the second generation and 90% lose it by the third. Meaning that there is a need to ensure a smooth wealth transfer between the leaving generation, and the new generation that will be taking over. National PwC Private Leader Sabrina Fitzgerald is this week's guest, who helps family businesses develop game plans to ensure that legacies can be maintained and built on for years to come. We hope you enjoy. Please rate, comment and subscribe! Connect with Sabrina / sabrinafitzgerald FOLLOW US ON OUR SOCIAL MEDIA BELOW! / thecreatorswithroberthocking / the-creators-with-robert-hocking / thecreatorswrh #businessadvice #business #businessinsider #businesspodcast #businesstalk #businessadvisor #consultant #consulting #consultancy #familycoach #familybusiness #pwc #podcast