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Episode Guest: Valerie Michie is the CEO of Choice Care Group and a passionate advocate for the power of social care careers. With a background in leadership across multiple sectors, she’s committed to making care more visible and accessible for the next generation. Careers at Choice Care Group: https://bit.ly/45epykU Episode Timestamps: 0:00 Introduction 0:42 Why Valerie joined My Duvet Flip 1:44 Valerie’s first proper job at Asda 3:23 Lessons in communication and teamwork 5:00 Becoming a better communicator through listening 7:06 Pushing through discomfort and growing confidence 8:19 From graduate uncertainty to KPMG 9:32 Realising accountancy wasn’t her calling 11:02 When to move on or stay in a job 12:47 The “black circle” diary reflection method 13:44 Worst money mistake Valerie ever made 14:28 The power of saving early: Valerie’s top money tip 16:12 Why reflection matters in your career 18:30 Reflecting as a team in the care sector 20:03 Why young people rush — and shouldn’t 21:29 Valerie on becoming a CEO 23:06 Advice for new starters in any industry 24:11 Give it a year — Valerie’s rule of thumb 25:57 What a CEO actually does at Choice Care Group 27:00 Career paths within care: Support Worker to Manager 28:44 What makes a great care worker? 30:01 Why care is a brilliant industry for young people 31:05 Making care and support more visible 33:00 What young people told Valerie about joining care 34:28 Where Choice Care Group operates 35:09 Why join Choice Care Group? 36:06 What care taught Valerie that corporate life didn’t 37:00 “Choices Got Talent” and holding hope for others 39:45 Valerie’s advice to care job applicants 41:22 Valerie’s life lesson: listen first 43:39 Valerie’s duvet flip: what gets her out of bed Episode Partners 📊 Compare the Market Discover how you can make a difference at Compare the Market, the company behind one of the UK’s most popular comparison sites. From tech and data to marketing and operations, they’re on a mission to simplify decisions for millions. https://bit.ly/4i53Svj Disclaimer: The content provided on Duvet Flip is for informational and entertainment purposes only and should not be considered professional advice. The views expressed by hosts, guests, brands or contributors are their own and do not necessarily reflect those of the show's producers, sponsors, or affiliates. The information shared is not a substitute for professional advice, including but not limited to career counseling, financial guidance, legal consultation, or mental health support. Listeners and viewers are responsible for their own decisions and actions based on the content provided, and Duvet Flip assumes no liability for any outcomes resulting from reliance on the information shared. By engaging with the show, you acknowledge and agree to this disclaimer. If you’re struggling with debt, trusted advice and free support can be found here: https://www.gov.uk/debt-advice If you’re struggling with mental health of any kind, you can find free support here: https://www.nhs.uk/mental-health/