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What is formative evaluation, and why does it matter? Formative evaluation is the process of gathering ongoing feedback during the development of a program, product, or activity—so you can improve before it’s complete. Unlike summative evaluation, which judges outcomes at the end, formative evaluation helps you identify strengths, address weaknesses, and make real-time adjustments. In this video, we’ll break down: The definition of formative evaluation How it differs from summative evaluation Examples from education, program design, and product development Why it’s a powerful tool for improving quality and reducing risk If you want clearer, practical explanations of research impact terms, subscribe and visit researchimpactacademy.com. Connect with us: 📘 Facebook: / researchimpactacademy ✍️ X (formerly Twitter): https://x.com/resimpacademy 🔗 LinkedIn: / research-impact-academy 🔵 BlueSky: https://bsky.app/profile/researchimpa... ▶️ YouTube: / @researchimpactacademy 📸 Instagram: / research_impact_academy ABOUT - The Research Impact Academy (RIA) supports researchers and organisations to thrive by providing the tools and strategies needed to achieve meaningful impact. Led by Dr Tamika Heiden, Australia’s trusted expert on research impact and knowledge translation, RIA is internationally recognised. We are proud to have guided thousands of researchers in making their work relevant, usable, and valuable to society. After a decade of supporting our clients in creating, capturing, and communicating research impact, we continue to shape conversations on research impact from Senate hearings to global conferences. Through tailored consulting, workshops, and the Academy Membership, we provide high-quality training, advice and support. Our flexible workshops allow clients to build custom learning experiences, with follow-up coaching to ensure action plans succeed. Our Membership offers access to an extensive content library, monthly webinars, and a private forum to connect and collaborate with like-minded professionals. Since 2016, our free, world-first Research Impact Summit has removed time and cost barriers to professional development, connecting over 7,300 researchers across 101 countries. Tamika and the RIA team are dedicated to helping those in the research sector future-proof their work, connect with global networks, and accelerate their impact. Music from #Uppbeat https://uppbeat.io/t/pecan-pie/do-you... License code: ODCGAL2K8WCVJOPA #ResearchImpact #terminologytuesday #impactacademy