The Importance Of Protecting IP скачать в хорошем качестве

The Importance Of Protecting IP

We recently invited Joanna Oakey, Director of Aspect Legal to a webinar on the topic, ‘The Legal Challenges of a Growing Business’ Here’s what he said - Clients may not realise how much value sits in their intellectual property. You will realise how much value sits in it when someone tries to take it from you, when a competitor uses a similar brand, or if you receive a cease and desist action for a mark that you've used for years and years. We had a client that had been using a mark for 14 years that they received a cease and desist letter in relation to the use of their mark and ultimately, even though we found a way through for them, it was going to be really expensive. So they ended up changing their whole brand after 14 years. Don't think time will necessarily save you if you haven't got a trademark protection in place. If a staff leaves with the intellectual property, that's another time the businesses suddenly realise how important their intellectual property is. So don't be one of these business owners who is forced to recognise the value of it because it's been taken away or threatened. Recognise it from the beginning and recognise it as the value that it is and ensure that it's protected. There's a whole heap of different ways to protect intellectual property in your business. Some are just the practices that you put in place in your business.For trademarks, you can get a registered trademark and that forms a protection for you, but other areas are just things that you can do in your business. But make sure they're in place and you understand how to protect that value and that is in place. Watch the full webinar, ‘The Legal Challenges of a Growing Business’ at https://learning.benwalker.com/course... ------------------------------------------------------------------------------------------------------------------------------------- If you need to speak to an Accountant about a Australian tax and accounting, book a ZERO cost strategy call at https://inspire.business/chat. Want to learn more? Check out our webinar replays FREE on https://learning.benwalker.com by selecting "Free Preview". Download a FREE PDF copy of our best selling book "Cashed Up" where you'll learn the 7 smart financial decisions of a Cashed Up business so you can pull more MONEY, TIME and HAPPINESS. https://inspire.business/book/ Take the FREE Cashed Up test - Discover your cash score and increase your ability to pull more money, time and happiness from your business. https://info.inspire.business/cashed-... For more content follow us on; Facebook -   / inspireca   Instagram - https://www.instagram.com/benwalkerca... LinkedIn -   / benwalkerca