The Keys to Successful Brand Collaborations скачать в хорошем качестве

The Keys to Successful Brand Collaborations

This clip is from Some Future Day podcast - Episode 45: Advertising Masters: How Brands Influence w/ Celebrities, AI, & Experiential Marketing | Sam Sohaili & Marc Beckman What are the best marketing tactics for a CMO today? How can brands stand out from their competition? Sam Sohaili is the co-founder of DMA United and an award-winning Executive Creative Director. Sam has executed the creative behind some of the most innovative campaigns in history, including Taylor Swift for Sony, Karl Lagerfeld for Puma, Gucci's collaboration with Azede Jean-Pierre, Major League Baseball's Assembly, and the creation of the NBA's fashion vertical. Sam has also recently designed several gorgeous books with Rizzoli for Jean Michel Basquiat, Bob Marley, and Nelson Mandela. On this episode, we analyze some of the advertising industry's secret weapons: artificial intelligence, celebrity and sports marketing, collaborations, and even controversial marketing campaigns. We break down case studies ranging from Michael Jackson and Pepsi to Nike's iconic "Just Do It" campaign. Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/ Episode Links: Sam Sohaili on LinkedIn:   / samsohaili   To join the conversation follow Marc here: LinkedIn:   / marcbeckman   Twitter:   / marcbeckman   Instagram:   / marcbeckman   TikTok:   / marcbeckman   Marc Beckman is a Senior Fellow of Emerging Technologies at NYU, the CEO of DMA United, and is on the New York State Bar Association's Taskforce for Cryptocurrency and Digital Assets. DMA United: https://dmaunited.com/ Some Future Day is produced and edited by Make More Media: https://makemore.media/