The ONE Reason Starbucks Has Lost Sales for the Past 1.5 Years скачать в хорошем качестве

The ONE Reason Starbucks Has Lost Sales for the Past 1.5 Years

Weekly Newsletter: https://atla.design/thebrandingacademy Luxury used to shout; now the coolest cafés whisper. This episode breaks down how indie coffee shops use signals, ritual, and curated culture to build belonging you can feel the moment you step inside.  🔥 What you’ll learn: • Signal over labels: materials, music, menu as identity • Baristas as micro-curators who teach taste and set the vibe • How cafés act as cultural filters that attract the right tribe • Designing micro-rituals guests repeat at home and in-store • Fashion-label moves for cafés: limited drops, seasonal specials, collabs Links: Instagram –   / jdomito_   X / Twitter – https://x.com/jdomito_ LinkedIn –   / josepablods   Atla* – https://atla.design ⏱ Timestamps 0:00 Whisper brands and indie coffee 0:20 Three big ideas 0:36 Baristas as curators 1:22 Rituals and real community 1:58 From logos to signals 2:12 Drops, merch, collabs 2:25 Counterculture micro-branding 2:45 CTA and newsletter — (Titles): Counter Culture: How Indie Cafés Build Belonging Without Logos Signal Over Labels: The Café Branding Playbook Baristas Are The Brand: Culture, Ritual, Community From Coffee To Culture: Fashion-Style Branding For Cafés (hashtags): #branding #coffee #hospitality #brandstrategy #ATLA (tags): indie coffee branding,signal over labels,café cultural filter,baristas as curators,coffee shop rituals,designing belonging,minimal interiors perfect playlists,local sourcing global design,limited drops seasonal specials,coffee merch and collabs,community without clichés,brand touchpoints materials music menu,counterculture micro branding,how cafés build identity