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Struggling to find the right Facebook audiences that deliver leads and sales through Facebook advertising? If you aren't using this tool, your audiences may be too broad and you may be wasting your ad budget. When your Facebook ads are converting at the level that you want, there are only two potential problems that you're facing. First, you have the wrong audience and usually that's from targeting too broad of an audience. Second, your ad copy / messaging / offer does not resonate with your audience. In this video we are going to look at the "Narrow Your Facebook Audience" tool that is designed to help you drill down deeper into broad audiences on Facebook so you can identify the segments that contain your buyers. Generally, this is accomplished by combining purchase related interests and emotional related interests to find the overlap of people who have made certain purchases based on certain emotional desires and motivations with their Facebook interests. If this sounds a little abstract… That's okay. After all this is an advanced Facebook advertising training video. Now, before you get into this tool… You should have your specific Facebook interests researched already. If you don't have a list of interests that represent your customer avatar, you need to go to the Facebook audience insights tool first to research those interests. In this video, we look at three specific examples to help you understand both the theory and the practice of using this "narrow your audience" tool. Don't Forget to Check Out my FREE Cheat Sheet, The 3-Step Blueprint to Create, Run & Profit from Facebook ads. ► Get the Cheat Sheet Here: https://goo.gl/Kv5zpO ► Follow me on Facebook - https://goo.gl/g1vhwz ► Join my FREE Facebook Ads Mastermind Group - https://goo.gl/kkmUpJ ► Subscribe!