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In this video, Kevin teaches what great landscape assessments have in common. This video is the first of a series where we will focus on strategy topics. Watch for tips to make your next landscape assessment more strategic and actionable. 0:00 - Intro 0:48 - Common Issues with Landscape Assessments 1:36 - Examples of Great Landscape Assessments Business Questions 2:46 - Typical Category/Competitive Analysis 3:27 - Three Things Great Landscape Assessments Include 5:39 - Outro If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs: BRAND CAREER BOOSTER NEWSLETTER The best brand management frameworks and advice to accelerate your career https://gurulocity.com/brand-career-b... BRAND MANAGEMENT ACCELERATOR PROGRAM A revolutionary new learning & development platform designed to accelerate the performance of consumer brand managers https://gurulocity.com/membership/ LIVE IN-DEPTH TRAINING WORKSHOPS https://gurulocity.com/brand-team-tra... 1:1 BRAND LEADERSHIP COACHING https://gurulocity.com/brand-leadersh... -- SUBSCRIBE FOR MORE YOUTUBE VIDEOS https://www.youtube.com/c/Gurulocity?... CONNECT ON SOCIAL MEDIA LinkedIn / knamaky Facebook / gurulocity Twitter / knamaky TikTok / brandmanagertips Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands. To learn more, visit Gurulocity https://gurulocity.com #businessanalysis #storytelling #strategy #brandstrategy #brandmanagement #marketing #marketingstrategy #training