Why 81% of Companies Fail at AI Adoption скачать в хорошем качестве

Why 81% of Companies Fail at AI Adoption

Only 19% of B2B marketing teams have integrated AI into their daily workflows despite widespread hype. The gap between AI experimentation and enterprise-wide transformation isn't about technology—it's about organizational readiness and strategy. Learn how marketing leaders can overcome the barriers blocking AI adoption and lead meaningful transformation across your organization. 03:51 Discover the three major enterprise AI adoption blockers: calculating ROI on new processes, organizing your data effectively, and ensuring your team has the right capabilities to deploy AI solutions 07:38 Understand why large enterprises struggle with AI implementation compared to nimble startups, and how proper governance can actually accelerate rather than slow down your adoption 15:30 See how AI tools like Lenovo's internal Studio AI content development system can reduce costs by 90% and time-to-market by 70%, transforming traditional marketing workflows 26:27 Prepare for the inevitable "breaking points" in your martech stack when implementing AI, and why context filtering is the critical component that requires human expertise 34:20 Learn which marketing roles are most vulnerable to AI disruption (hint: it's the "order takers"), and why the real extinction threat is to those who fail to adapt to AI-powered workflows Guest: David Rabin, CMO at Lenovo Solutions & Services Group |   / davidrabin99   Host: Benjamin Shapiro |   / benjshap   Podcast: MarTech Podcast | https://martechpod.com Founder & CEO, I Hear Everything | https://iheareverything.com #martechpodcast #aimarketing #marketingtechnology ,#ai #marketing #automation