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I bought the Cricut Hat Press for my DTF business to see if a $79 tool from Michaels could handle professional jobs. But I immediately ran into a huge roadblock involving a mandatory app activation that you need to know about before you buy. In this video, we're testing if the popular Cricut Hat Press is a viable option for a professional DTF transfer business. I found it on sale at a local Michaels craft store and decided to put it through its paces. The unboxing experience and build quality are surprisingly solid for a consumer-grade tool, giving a great first impression. The magic seems to be in its unique hat pressing pillow, designed to make positioning hats easier than with traditional heat presses. The big surprise came when I plugged it in. The press wouldn't heat up and just flashed an orange light. After some digging, I discovered you cannot use this heat press without first downloading the Cricut Heat app, creating an account, and activating the product via Bluetooth. This mandatory activation is a major point of frustration and a critical detail for any business owner considering this tool for production. Can you imagine needing an app to simply heat up a press? Once activated, I tested one of our Instant Peel DTF Transfers on a blank hat. The app guides you through the process, which is helpful for beginners but had some questionable settings, like a 60-second press time for DTF. While it's a compelling offer for $79, especially for crafters or for very small, occasional batches, its reliance on an app and its consumer-level build raise questions about its place in a real print shop. We'll explore if this is a tool that can truly help your business make money with custom hats. Get the DTF Transfers we used in this video: https://amstransfers.com Check out our full site for equipment, blanks, and services: https://ChooseAMS.com Book a Free Demo of our All-In-One Platform, AMS Transfers Plus: https://amstransfers.com/YTDEMO Build Your Own Gang Sheet with our AI Powered Tool: https://buildmygangsheet.com Calculate Your Potential Profit with Our DTF Calculator: https://amstransfers.com/profit Is a DTF Printer Right For You? Find out: https://ShouldIBuyADTFPrinter.com Generate Free AI Designs for Your Business with DesignGen: https://design.amstransfers.com/ Get 1-on-1 Help from Alex for Your Business: https://amstransfers.com/consulting Subscribe for the full, in-depth review of the Cricut Hat Press coming soon! Let me know in the comments if you've used one of these before. YouTube Chapters 0:00 - The $79 Impulse Buy 0:54 - Unboxing the Cricut Hat Press 2:25 - How The Pressing Pillow Works 4:17 - The Secret Problem Nobody Mentions 5:10 - Realization: It Won't Turn On 6:05 - You Have to ACTIVATE a Heat Press?! 6:37 - First DTF Press on a Hat 7:50 - Is The Cricut App Actually... Useful? 8:47 - Who Is This Hat Press REALLY For? 9:52 - Can a "Crafter's Tool" Work for Business? 10:09 - Full Review Coming Soon! Social Media for AMS Transfers: Facebook: / chooseams Screen Print Transfer Facebook Group: / 1036328333892592 Instagram: / chooseams TikTok: / chooseams LinkedIn: / 27239752 Pinterest: / chooseams Reddit: / screenprinttransfers