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Marketing in Online Travel Agency

Andrey Chebotarov, Travel Technology Practice Leader at AltexSoft, explains how to approach marketing in an online travel agency. Since the largest brands such as Booking Holdings and Expedia spend up to 50 percent on marketing, the competition gets fierce for smaller players. In this video, we'll discuss: 0:00 How much the largest OTAs spend on marketing 1:15 Improve the product: going niche 3:35 Optimize the price: smart commission management 3:59 Focus on the place: target underserved regions 4:27 Perfect the promotion: metasearches, ads and content marketing 7:02 New trends Watch the video to find out more! Read more in our blog: 1) Understanding the Online Travel Agency Business: Partners, Building Blocks, How to Grow https://www.altexsoft.com/blog/online... 2) Online Travel Agency Analytics: Data-Driven Approach to the Best-Cost Strategy https://www.altexsoft.com/blog/online... 3) 8 Mistakes Online Travel Agencies Make and How to Avoid Them https://www.altexsoft.com/blog/busine... 4) Marketing for Travel Agencies: Understanding and Surviving in the Online Travel Industry https://www.altexsoft.com/blog/travel... 5) 6 Strategic Decisions to Make When Building an Online Travel Agency https://www.altexsoft.com/blog/busine... Learn more about AltexSoft: https://www.altexsoft.com Follow us on LinkedIn:   / mycompany   Follow us on Facebook:   / altexsoft   Follow us on Twitter:   / altexsoft   Follow us on Instagram:   / altexsoftcom   Music in Video by Blue Dot Sessions (www.sessions.blue): Aourourou is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Gaena is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Softly Villainous is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Marquetry is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) We Collect Shiny Things is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Vienna Beat is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Detailing is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) The Summit is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Lost Shoe is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Entwined Oddity is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Plasticity is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...) Cupcake Marshall is licensed under an Attribution-NonCommercial License. (https://creativecommons.org/licenses/...)