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AI is no longer just a backend tool. It is quickly becoming one of the first places guests go when planning a tour. In this episode, we look at the buying journey from the customer’s perspective and break down how AI fits into tour research, comparison, and decision-making. We share real examples of how travelers use tools like ChatGPT and Google’s AI results, how they move between AI, websites, reviews, and social media, and what actually pushes them to book. You will learn: How tour customers are using AI to research and compare experiences What real data shows about AI traffic and conversions for tour websites Why your website still matters in an AI-driven world Simple ways to increase your authority so AI is more likely to recommend your business This episode ties directly to the Dreaming and Planning stages of the Growth Engine and helps you understand how guests are finding and choosing tour operators today. Follow Us on Social Media Facebook: / resmarksystems Instagram: / resmarkllc YouTube: / @resmarksystems LinkedIn: / resmark-systems Want to learn more or talk through your tour business growth? Visit https://www.resmarkweb.com Book a call: https://www.resmarkweb.com/request-quote Call or text us directly: 385-449-4079 Email Nikki: nikki@resmarksystems.com Chapters 00:00 How Tour Customers Are Using AI to Plan Trips 02:10 What the AI Buying Journey Looks Like Today 04:25 Where AI Fits Into Tour Research and Comparison 07:10 Do Travelers Trust AI Recommendations? 10:05 How Guests Move From AI to Tour Websites 13:00 Real Examples of AI Influencing Booking Decisions 16:20 What AI Traffic Data Tells Tour Operators 19:30 Why Your Website Still Matters in an AI World 23:40 How to Show Up in AI Search Results as a Tour Operator