The Great Debate: Yves vs Minh скачать в хорошем качестве

The Great Debate: Yves vs Minh

Summary The conversation begins with an introduction and background of the speakers, followed by a debate on the valuation of intellectual property. The discussion then delves into the role of audiences in media and the market and audience growth. The conversation delves into the competitive nature of the media industry, emphasizing the importance of attention as the primary currency. It also explores the strategies and challenges faced by new creators, the impact of LLM companies, and the evolving nature of audience engagement. Takeaways AI and Media Project at ETC Valuation of intellectual property Legacy IP overvalued Audience intelligence and culture Market share and audience building The game is attention Go where no one's going Participation and audience engagement are key Chapters 00:00 The Market and Audience Growth 35:54 The Game of Attention 43:01 New Creator Playbook 57:51 Evolution of Audience Engagement