【Talk Business】How does accounting help people make informed investment decisions? скачать в хорошем качестве

【Talk Business】How does accounting help people make informed investment decisions?

Financial statements can have a significant impact on stock prices and returns. When it comes to making sound investments, one must not overlook the importance of accounting information. HKU Business School Professor Guochang Zhang suggests that we should not rely on a single performance metric like earnings but rather try to gain a comprehensive view of a business operation using five dimensions: earnings, profitability, capital investment, growth and risk. Further reading: https://bit.ly/2XnT7MT Special thanks to HKU's U-Vision and Admissions and Academic Liaison Section Campus who supplied the campus footage ===================================== 【論經管】會計學如何幫助我們作出明智的投資決策？ 財務報表能對股票價格及回報產生重大影響。想作穩妥投資？我們一定不能忽視會計資訊的重要性。港大經管學院張國昌教授建議，我們不應只看單一項績效指標（如企業收入），應嘗試從五方面全面了解企業營運概況，包括收入，盈利率、資本投入、增長及風險。 延伸閱讀：https://bit.ly/2XnT7MT（只供英文版） 特別鳴謝香港大學 U-Vision 和入學及學術交流部提供校園影片