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Michael E. Porter introduced the value chain in 1985 in the book Competitive Advantage. The value chain analyzes the flow of value-adding activities from the raw material supplier to the end customer. The model consists of 9 fields. These are Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales, Service, Procurement, Technology Development, Human Resource Management and Firm Infrastructure. The model looks at what value each link adds to the company and thereby uncovers the company's competitiveness. Section 0:00 Introduction of the author and the purpose of the model 0:31 The nine activities and margin, also called profit 1:23 The nine activities divided into two categories 1:59 The five primary activities at the bottom of the model 3:52 The four support activities in the upper part of the model 7:09 Use of the model 8:03 A review of an example - blades for windmills 11:43 Criticism of the model Download the model (PowerPoint) from our website: https://flixabout.com/porters-value-c... You might benefit from: Michael Porter's Five Forces • Porter's five forces identifies five ... Michael Porter's generic strategies • Porter generic strategies are about h... Michael Porter diamond model • Michael E Porter's Diamond Model expl... Our Youtube channel / flixaboutcom Our homepage www.flixabout.com