A Journey of Sight and Sound: The Collaboration That Built tabii's Global Brand скачать в хорошем качестве

A Journey of Sight and Sound: The Collaboration That Built tabii's Global Brand

What does it take to launch a global brand that resonates across cultures and connects with an audience of nearly a billion? When TRT set out to create tabii, their goal was clear: to build a streaming platform that goes beyond content - one that offers an immersive brand experience that feels both authentic and globally relevant. Achieving this meant aligning design, sound, and storytelling to craft a brand identity that speaks to diverse audiences worldwide. Watch the recording from our exclusive webinar where experts from Sonic Minds, TRT and Saffron Brand Consultants, will take you behind the scenes of this collaboration and share insights into: • The role of sound in brand strategy – How sound enhances recognition, consistency, and emotional connection. • The impact of design and storytelling – Crafting a brand experience that captures attention and remains memorable. • Lessons from tabii’s global brand-building journey – Insights into developing a cohesive identity for a worldwide audience. Follow us on other social channels: 🔵 LinkedIn:   / sonic-minds   📷 Instagram:   / sonicmindsagency   🌐 Website: https://www.sonicmindsagency.com As Sonic Minds, an award-winning sonic branding agency founded in 2004, we design sonic identities that move people, products, and brands. Rooted in Scandinavian design sensibility and heard worldwide, we help brands discover the power of sound – and make it a strategic advantage. We don't start with sound – we start with understanding. Through discovery workshops, research, and close collaboration, we uncover what truly defines a brand, then translate that essence into audio strategies that drive recognition, emotion, and lasting connection. Music, strategy, and technology work as one in everything we create. Our expertise spans the full sonic spectrum: audio identities, audio logos, music composition and production, UX and UI sound design, voiceover, sound design for products and video games, audio audits, and end-to-end audio branding strategy – partnering with clients from first note to final implementation across every touchpoint. Our global client portfolio includes ASUS, Arla, Volvo, Bang & Olufsen, DSB, Carlsberg Group, tabii, Ørsted, Telenor, Maersk, Jabra, and Danske Spil – brands that know the ones that sound distinctive are the ones that stand out. With teams and collaborators across Copenhagen, Stockholm, London, Berlin, New York, Riyadh, Istanbul, Sydney, and beyond – spanning Europe, the Americas, the Middle East, Asia-Pacific, and more – we craft sonic identities that resonate locally while working globally. In Sonic Minds, we believe that when we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just creating noise.