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The Future of Strategy Framework

We need a different approach for strategy—fit for this day and age. Drawing on our most successful strategy work A.T. Kearney defined three principles that together help take strategy back: 1. Accept that the past doesn’t guarantee the future, and use fundamental shifts as strategic inspiration instead. 2. Engage the organization to translate these shifts into opportunities, challenging and leveraging the organization’s firsthand experience with markets, customers, processes, and competitors. 3. Accept that strategy isn’t ever done in today’s fast-changing world and set it up as an ongoing process to turn it into a guiding energy. Excerpt from A.T. Kearney’s managing partner and strategy expert Johan Aurik’s graduate student presentation at IESE Business School, Barcelona. For more on the future of strategy, please visit: https://www.atkearney.com/strategy/fu...