Is your Martech stack future-proof? скачать в хорошем качестве

Is your Martech stack future-proof?

Explore the ever-evolving Martech landscape with host Benjamin Shapiro and guest Scott Brinker, where they dive into the current state and future of marketing technology. 0:00: Scott Brinker emphasizes the importance of designing martech stacks for change, due to evolving requirements. 1:55: Benjamin Shapiro recalls the limited martech tools of 2012 compared to today’s expansive landscape. 2:30: Scott Brinker outlines the history of the martech landscape, where the number of vendors exploded from 150 in 2011 to over 11,000 today. 4:31: Discussion on whether martech growth has phases, including consolidation trends and the impact of AI. 10:03: Scott Brinker discusses the impact of AI on martech, predicting a proliferation of smaller, specialized apps. 18:48: Discussion on contract terms, vendor relationships, and the importance of building flexible martech stacks. Scott Brinker -   / sjbrinker   Benjamin Shapiro -   / benjshap   Podcast - martechpod.com I Hear Everything - iheareverything.com