Market Expansion: What Does It Really Mean and How Will We Get There? скачать в хорошем качестве

Market Expansion: What Does It Really Mean and How Will We Get There?

Having the right products, bringing down barriers, and creating a welcoming space are key to growing the market. But how is that done? When iconic, historied brands Moto Morini and Royal Enfield reentered the North American market, they also redefined expectations of entry-level motorcycles and who those motorcycles are built for. But it wasn’t just about building new bikes. The brands took a holistic view of the new-rider marketplace and created strategies that contributed significantly to bringing the moto-curious into our community. Meanwhile, Malcolm Smith Motorsports embraced the fun opportunities that motorcycling can bring by hosting events accessible and enjoyable for everyone, riders and non-riders alike. From Halloween bike nights with games everyone can play to hosting learn-to-ride days for kids, thus encouraging a new generation of riders, Malcolm Smith Motorsports found winning ways to get the community excited, engaged, and inspired with motorcycles. During this segment, we learned how Moto Morini, Royal Enfield, and Malcolm Smith Motorsports created a new space for new riders, and how their open, welcoming approach helped bring down barriers of entry for new customers. Moderator: Laurette Nicoll, Moderator, Disruptive Thinking Stage Panelists: Ross Clifford, Business Head – Americas, Royal Enfield | Chris McGee, Chief Operating Officer, Moto Morini| Alexander Smith, General Manager, Malcolm Smith Powersports Recorded February 6, 2025.