From AND1 to B Corp: The Surprising Story You’ve Never Heard скачать в хорошем качестве

From AND1 to B Corp: The Surprising Story You’ve Never Heard

Where Did B Corp Come From? The Origin Story You’ve Probably Never Heard Everyone knows B Corp as the global movement for businesses that balance profit with purpose. But where did it actually start? And why? In this video, Tim Jones (That B Corp Bloke) shares the full backstory of how B Corp was born, a journey that surprisingly begins on the basketball court. Before launching the B Corp movement, co-founder Jay Coen Gilbert was one of the creators behind the basketball brand AND1. What followed was a series of powerful events, personal wake-up calls, and business challenges that ultimately led to the creation of one of the world’s most impactful business movements. You’ll learn: • The surprising link between B Corp and And1 basketball apparel • How early values like employee ownership, philanthropy, and ethical supply chains shaped the B Corp model • The existential turning points that pushed Jay and his co-founders to think bigger • Why traditional profit-maximisation models fail to support long-term impact • How the idea for a global certification framework was born • Why B Corp was created to help businesses lock in purpose alongside profit If you’ve ever wondered how the B Corp movement really started, this is the full origin story. Whether you’re B Corp Certified, B Corp curious, or simply interested in purpose-driven business, this story explains the “why” behind one of today’s most important business movements. To learn more about B Corp Certification or explore if it’s right for your business, get in touch with Tim https://growgood.co/book-a-call/ Watch next:    • B Corp Certification: The Competitive Edge...