How Misaligned Brands Impact Trust And Team Performance скачать в хорошем качестве

How Misaligned Brands Impact Trust And Team Performance

In this video, Preetum Mistry (CEO & Managing Partner) examines how a brand that no longer reflects who you are can undermine trust, slow teams and dent reputation. As change accelerates, you face choices that shape confidence and pace. We start with why a new logo or website rarely fixes the gap, and the question that tests trust: if a prospect met your team, then visited your website, would trust increase or decrease? Then we explore what happens when strategy outpaces the story. Growth, new markets or a shift in model can create gaps that customers, teams and the market feel first—confidence drops, contradictions creep in, and effort rises. Along the way, we unpack sequencing that works: make the strategy choices, align the brand, then activate through marketing and sales. You’ll see how misalignment forces over-explanation and avoidable rework. Before we wrap, we map three shifts that turn drift into momentum: define a short list of outcomes your brand must enable in the next year; sequence work with strategy first; and translate choices into clear propositions, proof and behaviours across every channel. That focus reduces rework and helps teams act with confidence. By the end, you’ll have three questions for your leadership team: when do your teams change the story, and why? Where does structure block a consistent message? And what must your brand enable in the next year? Watch more videos in this playlist:    • Brand Inflection Points   #brandstrategy, #branding, #rebranding, #brandpositioning, #brandgrowth ––––––––––––––––––––––––––––––– 1️⃣ RECOMMENDED NEXT Explore by sector or by inflection point – choose the path that fits your current challenge. B2B & Professional Services →    • Brand Strategy For B2B & Professional Serv...   Industrial & Infrastructure →    • Brand Strategy For Industrial & Infrastruc...   Public Impact & Social Innovation →    • Brand Strategy For Public Impact & Social ...   Technology & Digital Services →    • Brand Strategy For Technology & Digital Se...   Consumer Goods & Services →    • Brand Strategy For Consumer Goods & Services   Brand Inflection Points →    • Brand Inflection Points   ––––––––––––––––––––––––––––––– 2️⃣ ABOUT MISTRYX MistryX is a global brand strategy consultancy that helps ambitious organisations move forward with clarity at pivotal moments of growth, change or transformation. We specialise in brand strategy, messaging, and positioning — aligning business vision with market reality. Our clients span B2B, tech, public impact, industrial, and consumer sectors. Subscribe to the MistryX Youtube channel: https://www.youtube.com/@MistryXGloba... ––––––––––––––––––––––––––––––– 3️⃣ CONNECT WITH US Website → https://www.mistryx.com LinkedIn →   / mistryxglobal   Instagram →   / mistryxglobal