Building in the Fitness Industry with Brand Co-Pilot, Debra Strougo скачать в хорошем качестве

Building in the Fitness Industry with Brand Co-Pilot, Debra Strougo

In this episode, I chat with Row House founder, Debra Strougo about everything happening in the fitness industry. Of course, we talk about brand-building and establishing core target audiences in order to be successful. We talk about the me-we-go structure that helps organizations stay aligned and moving as one force. Debra shares insights on trends in the fitness industry, the balance between technology and human touch, and the pride in seeing brands make a positive impact. Takeaways Debra talks about being a co-pilot for brands vs a consultant. Understanding the 'who' is crucial before the 'what' in business. The me-we-go structure focuses on alignment and teamwork. Knowing your audience is key to brand success. Founders should know their worth and value in the market. Building around core customers enhances brand loyalty. Feedback is important, but not all feedback needs to be acted upon. Staying true to the original vision is essential for long-term success. Networking helps in aggregating knowledge and resources in the industry. titles About Debra: Debra strougo is a brand builder and power connector in the fitness industry. She currently serves in a few different fitness boards, and is well known as the founder of Row House which was acquired by Xponential fitness and grew to be a national franchise brand with her support. Debra now helps build brands in fitness and wellness, where she has been deeply entrenched for the past 25 years! She also helps operators find their blind spots and create momentum through partnerships and business development. Debra has also worked in the tourism and publishing industries for parts of her career, which she attributes to her success in helping the fitness industry drive innovation and uncover sustainable revenue. Debra is a mom of 3 and forever a New Yorker, but currently lives in Newport Beach, Ca. Her website is fitizens.com where she connects with operators and brands in the fitness industry. LinkedIn:   / debrastrougo   Website: https://www.fitizens.com/ More from Jessica: Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym, Club Pilates and Burger King. In 2020, she shifted her focus from driving demand for brands to building brands. She built her first start-up, KickHouse from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022. Currently, Jessica is starting a new chapter as President of Squeeze Massage. LinkedIn:   / jessicayarmey   Instagram:   / jessicayarmey   Twitter:   / jessicayarmey   Website: https://jessicayarmey.com/ More from SizzleSociety: Website: https://sizzlesociety.com/ Instagram:   / sizzlesociety   To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com