4 Core Success Principles for Plastic Surgeons | Catherine Maley, MBA скачать в хорошем качестве

4 Core Success Principles for Plastic Surgeons | Catherine Maley, MBA

📅 Schedule your free 30-min strategy call with Catherine: https://bit.ly/3LTqiBw ⚙️ Restart your practice in 7 days: https://bit.ly/46Gwaaa ⬇️ SHOP MY 50% OFF EVENT NOW! ➡️ https://bit.ly/3sfuhzD I’m Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits. LEARN MORE ➡️ https://bit.ly/3ykNLEa Fix Your Follow Up You know How frustrating is it to spend a ton of money, staff time and resources on internet marketing for new cosmetic patient leads only to have those very leads come in as prospective patients and leave as prospective patients….STILL. You can no longer afford to waste any more time or money on marketing if you are not converting these leads…. It’s too competitive, it’s too crowded and it’s too expensive NOT to do everything within your control to convert these Internet leads into paid procedures. Here’s a typical consultation scenario… Hmmm…. You thought you had a great consultation with your prospective patient, Sara. Sara had a good consultation with you and your staff and she asked lots of questions and you had a good connection…at least you thought you did. But then you find out from your coordinator Sara ended up saying, “I gotta think about it” and walked out the door. Now what? Maybe your staff emails or calls them and then they are dropped in the “dead leads” file. You move onto the next consultation that you hope converts and the cycle of waste continues… Why Don’t Patients Book? Since cosmetic rejuvenation is a very personal as well as emotional decision, there are all sorts of reasons why prospective patients don’t book…. Maybe they have other consultations lined up Maybe they don’t have a comfortable way to pay for it Maybe they’re confused about something you said so now they will research it more before deciding to move forward Or maybe….. They received bad news that morning or They got flack from their family when they told them about meeting with you; Or a dozen other benign things could have happened that had nothing to do with you. It could have had everything to do with the patient’s frame of mind at the time that prevented them from moving forward. The point is people change, their moods change and their circumstances change so you can never assume anything. What Do You Do When You Can’t Convert Consultations? Let’s say you did everything right and now you are stuck because you don’t know how or even if you should follow up for fear of looking as if you are chasing the patient. Here are 3 strategies to help you follow up professionally and close the procedure: 1 Collapse Time Time is your enemy in the follow up process. The more time that goes by without the prospective patient hearing from you, the more distant you become. The hottest they will ever be is when they are face-to-face with you. Once they leave your practice, you are out of sight – out of mind – unless YOU keep the conversation going. So you want to collapse time by following up quickly, repeatedly and often. That’s how you differentiate yourself from your competitors who follow up weeks later (or never). I’m always amazed when I learn a practice sends one standard follow up email days after the consult then wait another 30-60 days. The hot lead is very cold by then so no wonder they are never heard from again. 2 Add a Sense of Urgency to Your Follow Up Since its human nature for prospective patients to put off making a big decision and procrastinate, you want to counter with a sense of urgency to get the patient off the fence. Give them compelling reasons to stop procrastinating. For example... CONTINUE READING AT: https://www.catherinemaley.com/podcas... ✔️STAY UPDATED!✔️ Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 👁 DON'T MISS THESE INTERVIEWS 👁 Robert Singer, MD FACS- Former Pres. of The Aesthetic Society ➡️ https://bit.ly/3pNj6LF Grant Stevens, MD FACS-Former ASAPS Pres.➡️ https://bit.ly/30fgFJ0 E. Gaylon McCollough, MD FACS- Former Pres. of AAFPRS, ABFPRS, AACS ➡️ https://bit.ly/3oKp8xh 📖 Get a Copy of Catherine’s FREE Book: https://bit.ly/3GuAJqc 📲 Schedule a FREE 30-Minute Strategy Call with Catherine: https://bit.ly/3LTqiBw 🤝LET'S CONNECT!🤝 Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM #beautyandthebiz #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #podcast #marketing #plasticsurgery #stafftraining #businessconsulting #strategiesforsurgeons