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It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O! Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more. This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!) 👉 This episode is for you if: • You feel like your content doesn’t reflect who you are right now • You want a fresh vibe but don’t know how to organize it • You’re trying to grow without burning out or spiraling • You’re ready to step into your main character creator era 📥 SPONSOR Use UpWork to build your brand: https://upwork.pxf.io/qzBg2O TIME STAMPS 00:00 Intro 3:10 Stepping into your new era & cringe 4:26 Content creation mood board 6:42 Creating your world (part 1): Topics, Metaphor & Audience 11:26 Building your creator brand: Values, voice & hot-takes 15:00 Creating your world (part 2): Signature messages 16:44 Branding your profile & bio 19:43 Building your content signature styles 22:57 Signature visual elements in your content 24:37 Creating 3 signature content templates 27:38 Building your mission & legacy 🎧 LISTEN ON THE PODCAST Apple: https://apple.co/3OsCVEK Spotify: http://bit.ly/3CHpmPo Anywhere else: https://pod.link/1565886767 📌 FOLLOW US Join Busy Blooming HQ → https://www.busyblooming.ca/hq Busy Blooming IG → / busybloomingg Tess IG → / tessbarclay TikTok → / tess.barclay 🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop 🔗 LINKS UpWork: https://www.upwork.com Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 #contentcreator #rebrand #socialmediastrategy