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Some stories stop at the founders. This one walks you straight into the engine room. In Part 3 of The Pierian Story, we step inside the real force behind Pierian—a 750-member ecommerce team serving some of India’s biggest online sellers, alongside leaders who manage clients across manufacturing, healthcare, technology, and BFSI. From finance and compliance to analytics, automation, and transformation, this is where millions of everyday transactions quietly turn into sharp MIS, clean reconciliations, and AI-enabled decisions. You’ll meet: A COO who has spent 20 years growing with the firm Leaders in delivery, data, and managed services Teams that run the back-office engine for brands across India People who balance precision with empathy in a fast-paced, high-scale environment And woven through every department is the one thing that makes Pierian… Pierian: A culture where people stay, return after life breaks, grow across decades, and know they’ll be treated as humans, not just another metric. Join Geena Bharwani, as we meet the people who keep Pierian’s engine running—fast, steady, and quietly world-class. Watch Part 1 for the founders story. • Chat with the co-founders on building Pier... Watch Part 2 for the office tour & leadership layers. • Inside a CA Firm | The Pierian Story | Th... If you enjoy stories of CA-led firms that blend people, process, and technology at scale, hit like, share this, and subscribe for more Inside a CA Firm episodes. Inside a CA Firm is a Zoho Books original series celebrating India’s chartered accountants. Hear about their stories, their spaces, and the culture behind their success. #InsideACAFirm #ThePierianStory #CharteredAccountants #CACommunity #ZohoBooks #CAInterviews #Bengaluru #OfficeTour #ZohoFor CAs Host: Geena Bharwani, Zoho Chapters 00:00 – Meeting Mahesh, Pierian’s COO 00:28 – Inside the ecommerce floor in Bengaluru & Kochi 01:05 – Why ecommerce is Pierian’s big growth bet 01:40 – Introducing the ecommerce leadership team 02:20 – A 20-year journey: Mahesh’s story at Pierian 03:35 – Building a free-to-operate, leader-led culture 04:10 – Tech, low-code, and the speed ecommerce demands 05:05 – How AI is transforming back-office operations 05:45 – Bala on being an enabler, consultant, & mentor 07:05 – The one leadership ask: Capability, quality, customer focus 07:35 – Sanjay’s role as chief delivery officer: Serving India’s top sellers 08:30 – Managing scale: KPIs, SLAs, & high-volume transactions 09:20 – Using AI to drive accuracy, efficiency, & scale 10:10 – Senior delivery head on data, MIS & compliance in ecommerce 12:10 – Why analytics skills unlock unlimited growth 12:40 – Culture circle: What it feels like to work at Pierian 13:20 – Personal stories of growth, care, & “humans, not robots” 17:00 – Meet the finance & tax leaders behind the numbers 20:20 – “Humans before metrics:” What Pierian’s culture really means 21:10 – Closing thoughts & what’s next in the Pierian story