Why Public Policy Is Now a Growth Lever for Microsoft Partners скачать в хорошем качестве

Why Public Policy Is Now a Growth Lever for Microsoft Partners

Turn policy insight into partner advantage. Show Notes: Public policy is no longer background noise for Microsoft partners; it’s shaping AI adoption, cybersecurity risk, data privacy, and customer trust in real time. In this episode of IAMCP Profiles in Partnership, you’ll learn how Voices for Innovation helps partners reduce risk, simplify policy complexity, and accelerate high-trust partnerships. Discover how informed advocacy turns uncertainty into clarity, equips partners to guide customers with confidence, and positions IAMCP members as leaders, before regulations become roadblocks. Guests: Mike McMahon, Managing Director US Government Affairs at Microsoft LinkedIn: Mike McMahon (  / mikemcmahon-microsoft  ) Company URL: Voice For Innovation | Website (https://www.voicesforinnovation.org/) Marian Breeze, Channel & Alliance (Americas) at Userlane and Advisory Task Force Member at Voices for Innovation LinkedIn: Marian Breeze (  / marianbreeze  ) Company URL: Voices For Innovation | Website (https://www.voicesforinnovation.org/) Company LinkedIn: Voice For Innovation (  / voices-for-innovation  ) Host: Anthony Carrano, Managing Partner at Dunamis Marketing LinkedIn: Anthony Carrano (  / anthonycarrano  ) Company: Dunamis Marketing | Website (https://www.dunamismarketing.com/) Key Discussion Points: 1. Policy affects revenue, not just regulation Laws around AI, privacy, and cyber directly impact partner services, liability, and growth. 2. SMBs have more influence than they realize Local policymakers actively listen to small and mid-sized businesses. 3. Policy fluency creates commercial differentiation Partners who understand what’s coming can guide customers proactively. 4. Fragmented regulation increases partner risk Fifty different state rules on privacy or rules for the development of AI foundation models disproportionately harm SMBs who sell services tied to those models. 5. VFI turns advocacy into a low-friction, optional pathway Partners choose how involved they want to be—education first, action when ready. Notable Quotes: • “Public policy impacts the bottom line of every tech company—large and small.” • “SMBs often have more credibility with elected officials than large enterprises.” • “Privacy legislation is a perfect example of unintended consequences without partner input.” • “We don’t want 50 different rules that only large companies can afford to manage.” • “This isn’t about politics—it’s about preparedness.” Chapters 00:00 – Welcome to IAMCP Profiles in Partnership Show overview, IAMCP mission, and why partners succeed together. 02:20 – Why Public Policy Matters to Microsoft Partners Setting the context: how laws and regulation shape innovation, growth, and partner opportunity. 03:40 – Introducing Voices for Innovation (VFI) What VFI is, why Microsoft created it, and how it supports the partner ecosystem. 04:35 – Why SMB Partners Have a Powerful Policy Voice How SMBs influence policymakers and why elected officials listen to local businesses. 06:00 – Tech Policy Beyond Big Tech: Community Impact Broadband, data privacy, and why policy affects every industry—not just technology firms. 07:15 – Real Policy Examples That Shaped the Ecosystem Broadband investment, internet infrastructure, and government-funded innovation. 09:25 – How Partners Use VFI in Real Customer Conversations Weekly executive briefings, thought leadership, and standing out with customers. 11:00 – Education First: How VFI Keeps Partners Informed Briefings, newsletters, webinars, and summits explained. 15:00 – From Education to Advocacy: How Partners Take Action Letters to Congress, meetings with policymakers, and long-term policy wins. 17:40 – What Motivates Partners to Get Involved Broadband access, data privacy, and the importance of small wins over time. 20:30 – Preventing Unintended Consequences Through Partner Input Real stories where partner insight improved legislation outcomes. 23:15 – AI Policy: Why Sensible Regulation Matters Now AI safety, innovation leadership, and why federal action matters for SMBs. 26:30 – Avoiding a Patchwork of State Regulations Why 50 different rules can increase risk and cost for partners and customers. 27:10 – Energy, Infrastructure, and the Future of AI Grid modernization, electricity demand, and AI infrastructure challenges. 30:00 – Microsoft’s Community First & Elevate Commitments Responsible AI infrastructure, local investment, and workforce skilling. 32:50 – Cybersecurity as Critical Infrastructure Why cyber policy is foundational to AI, cloud, and partner trust. 35:00 – The Partner Opportunity in Cybersecurity Leadership Helping customers prepare before breaches happen. 36:45 – How Partners Can Make an Impact Today Simple ste...