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Designers treat research like a black box: Research for research's sake Analysis paralysis on insights No clear path from data → decisions Create a 47-slide deck nobody reads "We need more research" just because Next livestream is with me and Elizabeth Creighton. We're diving into how to turn research into actual design decisions: 1. When research is worth it (and when it's not) 2. How to extract real insights and use them 3. Research methods that don't break budgets And all your questions. Elizabeth spent years at Shopify turning messy feedback into crystal-clear direction. She now runs Brazen to help and train others to do the same. We'll get tactical about making research actionable instead of just interesting. 📚 RESOURCES MENTIONED UX Playbook - https://uxplaybook.org/ JB Booth: Assumption Slams: https://www.uxsuccess.com/ 🔗 CONNECT WITH ELIZABETH 📩 Newsletter - https://newsletter.brazen.io 👥 LinkedIn - / elizcreightonux 💻 Website - https://www.brazen.io 🐦 Twitter - https://x.com/elizcreighton 🔗 CONNECT WITH CHRIS 📩 Newsletter - https://newsletter.uxplaybook.org/ 👥 LinkedIn - / uxchrisnguyen 💻 Website - https://cjh.design/ 📸 Instagram - / uxchrisnguyen 🧵 Threads - https://www.threads.net/@uxchrisnguyen 🎥 YouTube - / @uxchrisnguyen 🐦 Twitter - https://x.com/uxchrisnguyen 🎙 ABOUT THE PODCAST The Design of Everyday People is the bi-monthly Live that delves into the minds of design experts on different topics to help folks level up their careers and answer all the burning questions you may have during a live Q&A event. 📌 If you’re enjoying our Live, sign up here to get notified: https://live.uxplaybook.org/ ⌚️TIMESTAMPS: 00:00 Intro 02:24 Introduction About Elizabeth Creighton 05:47 Topic Covered 06:44 Deciding Whether UX Research Is Needed 12:38 Do Consultants Need Deep Client Knowledge? 13:42 Facilitating UX Research As A Junior Designer 16:02 Silent Voting in Assumption Slam: Does It Matter? 17:35 JB Booth: Assumption Slams 18:32 Executing UX Research With Limited Time & Budget 25:32 Guerrilla Testing in UX: Good or Bad? 27:51 A UX Research Culture: Pros & Cons 31:07 Is Timeboxing Essential in UX Research? 33:12 Analyzing UX Research Data: Signal or Noise? 37:57 Elizabeth’s First UX Research Job 40:02 Research Culture At Shopify 43:04 Research Story From Shopify 45:45 Top Tips For A Research Portfolio 47:40 What To Do If Company Won’t Invest In UX Research 53:41 Most Important Part Of A UX Research Portfolio 54:52 UX Research For In-Person Customer Service 57:31 The Role Of AI In The Research Process 01:00:25 Tips For Conducting Diary Studies 01:04:48 Level Up Your Team’s Research Skill 01:07:48 About The Next Livestream 01:09:26 Outro