Greg Logan, Narrativity | The Stories That Sell | Brand Storytelling at CMO Inspired Summit скачать в хорошем качестве

Greg Logan, Narrativity | The Stories That Sell | Brand Storytelling at CMO Inspired Summit

In this cinematic and insightful session from the CMO Inspired Summit, Greg Logan — Founder of Narrativity and brand storytelling expert — reveals the storytelling techniques behind iconic campaigns from brands like Adobe, Google, Qantas, and Virgin. Titled “The Stories That Sell,” Greg goes beyond the why of storytelling to show marketers how to craft narratives that emotionally connect, convert, and endure. 🎬 What you’ll learn: How to build a clear, compelling brand narrative Hollywood-inspired story structures that clarify complex messages Ways to turn product features into meaningful human stories Whether you're building a new brand or elevating an existing one, this session will help you turn marketing into a story worth telling — and selling. 📌 Subscribe for more sessions from the CMO Inspired Summit. #CMOInspired #BrandStorytelling #GregLogan #Narrativity #MarketingStrategy #StorytellingInMarketing #CMOSummit #TheStoriesThatSell #ContentMarketing #EmotionalBranding @inspiredBmedia || www.inspiredbusinessmedia.co.uk