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The Woman Powering Zero Latency VR in India

Parinitaa took on one of the boldest challenges in VR — launching Zero Latency’s premium free-roam virtual reality in Mumbai, India, with two young children and no background in gaming. In this candid conversation with Bob Cooney, she shares how she went from trying VR for the first time on a family trip to building one of India’s most successful location-based VR attractions. We dive into: 00:00 Introduction – Bob Cooney welcomes Paranita 02:03 Deciding to launch Zero Latency in India 04:08 Marketing challenges and costs in Mumbai 06:10 Pricing decisions for a premium VR experience 08:18 Surpassing projections in the first month 10:19 Lessons from other operators and early assumptions 12:24 Customer types for premium VR in India 14:26 Pricing comparisons: India vs Western markets 16:27 Sampling strategy – 15 min vs 30+ min sessions 18:29 Demand for 45 and 60 minute experiences 20:33 Launch vs ongoing marketing spend strategy 22:40 Educating the market and building brand awareness 24:41 Measuring conversions and customer acquisition cost 26:41 Expansion into Hyderabad and market diversity 28:46 Instagram and WhatsApp as major sales channels 30:50 The role of phone reservations in customer experience 32:52 Handling inbound queries and cultural differences 34:52 Bob’s take on Zero Latency’s strengths 36:55 Favorite games and closing thoughts Whether you’re in the VR industry, an entrepreneur eyeing new markets, or just love founder stories, this episode is packed with insights on market analysis, customer experience, and the resilience it takes to succeed. 🎧 Listen to more Inside the Arena Deep Dives: www.thevrcollective.com/media/ 📌 Follow Bob Cooney: www.bobcooney.com 📌 Follow Zero Latency India:   / zerolatencymumbai