Class 36 - STOP Trusting Last Click! (Your GA4 Data is WronG) скачать в хорошем качестве

Class 36 - STOP Trusting Last Click! (Your GA4 Data is WronG)

Unlock the full potential of the Google Analytics 4 Advertising Workspace! In Class 36 of the Advanced SEO Course 2026, we dive deep into the often-overlooked "Advertising" tab in GA4 to understand how your marketing channels—especially SEO—are actually driving revenue. We’ll demystify complex topics like Attribution Models (Last Click vs. Data-Driven), analyze customer conversion paths, and learn how to prove the ROI of Organic Search versus Paid Ads. IN THIS CLASS YOU WILL LEARN: Advertising Snapshot: How to read the conversion summary and understand channel performance at a glance. Key Events vs. Conversions: The critical difference between these two terms in the GA4 vs. Google Ads ecosystem. Attribution Paths: Understanding the customer journey through Early, Mid, and Late touchpoints (and why the "Last Click" isn't the whole story). Attribution Models: A detailed breakdown of "Data-Driven" vs. "Last Click" models and how Google assigns credit to your SEO efforts. ROI Analysis: How to use these reports to justify your SEO budget against Paid Search costs. ⏱️ TIMESTAMPS 00:00 Opens in a new window Introduction & Prerequisites 01:44 Opens in a new window Advertising Snapshot Overview 04:30 Opens in a new window Understanding Conversions by Channel 07:23 Opens in a new window Key Events vs. Conversions: What's the difference? 09:25 Opens in a new window Analyzing Key Event Performance 15:33 Opens in a new window Attribution Paths Explained (Early, Mid, & Late Touchpoints) 24:44 Opens in a new window Attribution Models: Last Click vs. Data-Driven 28:44 Opens in a new window Real-world Example: Amazon & ICICI Customer Journeys 34:20 Opens in a new window Comparing Model Data to Prove Value Important: This class relies on concepts from previous videos (Sessions, Views, Events). If you are new, please watch the earlier parts of the Google Analytics series first! Watch the 1st class here:    • Class 1 - GEO vs AEO vs SEO - Advanced SEO...   Watch the 2nd class here:    • Class 2 - How Google Works - Advanced SEO ...   Watch the 3rd class here:    • Class 3 - How ChatGPT & Perplexity Work - ...   Watch the 4th class here:    • Class 4 - Google Search Console Part 1 - A...   Watch the 5th class here:    • Class 5 - Google Search Console Part 2 - A...   Watch the 6th class here:    • Class 6 - Google Search Console Part 3 - A...   Watch the 7th class here:    • Class 7 - Google Search Console Part 4 - A...   Watch the 8th class here:    • Class 8 - Domain & Hosting Optimization - ...   Watch the 9th class here:    • Class 9 - WordPress Optimization - Advance...   Watch the 10th class here:    • Class 10 - Shopify & Wix SEO Optimization ...   Watch the 11th class here:    • Class 11 - Google Ranking Signals - Advanc...   Watch the 12th class here:    • Class 12 - Keyword Research - Advanced SEO...   Watch the 13th class here:    • Class 13 - Content Planning - Advanced SEO...   Watch the 14th class here:    • Class 14 - Content Writing With AI - Advan...   Watch the 15th class here:    • Class 15 - How to Publish Content - Advanc...   Watch the 16th class here:    • Class 16 - Meta Tags & X-Robot Tags - Adva...   Watch the 17th class here:    • Class 17 - Robots.txt Complete Guide - Adv...   Watch the 18th class here:    • Class 18 - Crawl Budget Complete Guide - A...   Watch the 19th class here:    • Class 19 - Sitemap (XML, TXT, RSS, ATOM) -...   Watch the 20th class here:    • Class 20 - .htaccess File Practical Guided...   Watch the 21st class here:    • Class 21 - Internal Link - Advanced SEO Co...   Watch the 22nd class here:    • Class 22 - Practical Guide On Internal Lin...   Watch the 23rd class here:    • Class 23 - Schema Data Part 1 - Advanced S...   Watch the 24th class here:    • Class 24 - Schema Data Part 2 - Advanced S...   Watch the 25th class here:    • Class 25 - Schema Data Part 3 - Advanced S...   Watch the 26th class here:    • Class 26 - Enhancement Report in Google Se...   Watch the 27th class here:    • Class 27 - Core Web Vitals Part 1 - Advanc...   Watch the 28th class here:    • Class 28 - Core Web Vitals Part 2 - Advanc...   Watch the 29th class here:    • Class 29 - Core Web Vitals Part 3 - Advanc...   Watch the 30th class here:    • Class 30 - Content Pruning - Advanced SEO ...   Watch the 31st class here:    • Class 31 - Backlinks - Advanced SEO Course...   Watch the 32nd class here:    • Class 32 - Google Analytics Part 1 - Advan...   Watch the 33rd class here:    • Class 33 - Google Analytics Part 2 - Advan...   Watch the 34th class here:    • Class 34 - Google Analytics Part 3 - Advan...   Watch the 35th class here:    • Class 35 - Google Analytics Part 4 - Advan...   Subscribe to get notifications of all classes as we publish them. Join the channel membership at just 29 INR to attend weekly live doubt-solving sessions. Contact Us English Channel:    / @amittiwaridecoded   LinkedIn:   / teamamittiwari   Website: https://amittiwari.net Courses: https://aim.amittiwari.net Twitter:   / teamamittiwari   Instagram:   / teamamittiwari   Facebook: Are you still using it? Are you sure? https://www.google.com/search?kgmid=%... 📺 For more insights and updates, check out the entire 'SEO Last Month' playlist:    • SEO Last Month   Class 36 - Google Analytics Part 5 - Advanced SEO Course 2026 - GEO Course - SEO Course #seo #advancedseo #google