How to create a B2B content machine скачать в хорошем качестве

How to create a B2B content machine

We’re living in times when B2B is still mystical. We see it as something that generic, unoriginal, slow, without personality. I guess that’s why it is mystical. But things have changed. There are people behind every single company. We’re not working with objects (although we tend to forget that quite often). We’re working with and marketing to humans. To people. In B2B, it takes longer than in B2C to sell something. There are multiple reasons for it. Longer implementation and onboarding time, expensive products or services, existing vendors, decision-making processes in companies.. It all affects the speed of the buyer’s journey. And not only that. Companies create content for search engines, not for people. Content is not consumable. Sure, in time it will bring traffic, but will this be the right traffic? Will it bring decision-makers and people who can influence their decisions? Hardly. That’s why we need to go fast. Speed is one advantage we can have over others. So where does it takes us? To the moment where we realize that the distribution of content is more important than the content itself. More important than branding. In fact, it affects branding in a positive way. From B2C, B2B needs to learn how to use branding and emotions to make their content more personal. And when you create a great content machine for distributing that content, you’ll see that, when you’re focused on the long-term goals, when you don’t measure each and every piece of content, you get the results even in a short-term. I’ve always been a person that invested hard in brand and content. Also, I worked on the other side, in performance marketing, and this gave me a great overview and a unique perspective that I’ve used to create a content machine for Funky Marketing and to do the same for our clients. We help companies generate consistent revenue growth using cost-effective strategies. Today, I want to share with you the way we manage content, distribute it, repurpose, and optimize. Before we start, I want to show you. This is the visualization of Funky Marketing’s distribution and repurposing process. Find the full article here: https://funkymarketing.net/how-to-cre...