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Are you a business owner wondering how to get discovered on Yelp, improve your online presence, and manage customer reviews effectively? In this in-depth webinar, Yelp’s Small Business Expert Emily Washcovick walks you through the latest free tools and features on Yelp for 2025. Learn how to easily claim and optimize your Yelp Business Page, attract more customers, and handle online reviews like a pro. In this video, you’ll learn: 01:31 - What consumers look for on Yelp today 02:55 - Why accurate business information is crucial 04:15 - Setting up and optimizing your Yelp Page (categories, hours, service area) 06:34 - Leveraging keywords, specialties, and photos for SEO 09:02 - How to use Request a Quote and messaging features for customer leads 10:11 - Best practices for managing and responding to reviews on Yelp 15:13 - Amplifying positive feedback for marketing 16:48 - Dos and don’ts: Review solicitation and authenticity 19:02 - More free resources: business articles, podcasts, and where to get help Key takeaways: 👉How to claim and set up your Yelp profile 👉Tips for choosing the right categories and writing SEO-friendly specialties 👉The importance of updating business hours and adding high-quality, captioned photos 👉Using Yelp messaging features to effortlessly capture new leads 👉Strategies for responding to positive and critical reviews that boost customer trust 👉Common mistakes to avoid on Yelp Resources and links: 👉 Claim or update your Yelp Business Page: business.yelp.com 👉 Get more tutorials, articles, and resources: business.yelp.com/resources 👉 Listen to Yelp and Entrepreneur Media’s Behind the Review podcast 👉 Questions? Email Emily: [email protected] Subscribe for more in-depth guides on digital marketing, local business growth, and online reputation management. #Yelp #BusinessTools #OnlineReviews #ReputationManagement #LocalBusiness #DigitalMarketing #SmallBusinessTips