Anatomy of a Great Faculty Website - WPCampus 2020 Online скачать в хорошем качестве

Anatomy of a Great Faculty Website - WPCampus 2020 Online

Who is this session for? Marketing and communications teams. The talk is focused more on content development than the code behind our faculty theme. (Although I'll have some good code examples sprinkled in for good measure.) Session description Within higher education, requests to build websites for individual faculty members sit at the absolute bottom of the work queue for most marketing/communications teams. If this type of product is offered at all, it typically uses a self-service model; the institution will provide the platform while the faculty member will provide the content. And while this is the most sustainable model for most small and mid-sized web teams, it tends to produce multiple websites that are ineffective at communicating even simple messages. Worse, they have a high tendency to become the poorest reflections of the institution with a high rate of abandonment or misuse. Let's fix that tendency together. With a careful examination of what really matters to faculty members who are looking to create and maintain their own websites, we can begin to build better sites. With better sites (and a little luck), you can start to derive value from the project at the bottom of your work pile. Together we'll talk about: A simple analysis of the types of content that you'll typically find within a faculty website. A "wish list" for the types of content that you (as a marketer) would really like to see from these types of sites. A working example of a theme that delivers on these key concepts and adds some "quick wins" which makes for a better experience. How to leverage the capabilities of WordPress multisite to produce more value from collections of these type of sites. You can learn more about this session on the WPCampus 2020 Online website: https://2020.wpcampus.org/schedule/an... Presenter: Steve Ryan What is WPCampus? WPCampus 2020 Online was the fifth annual in-person conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place online on July 29-30, 2020. Learn more about the event at https://2020.wpcampus.org.