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“Marc on Vuitton” “I think people were expecting a lot of monograms. It’s impossible to please everyone, but we started at zero—this was a company that had never done clothing before. The clothes were contemporary, classic, luxurious, a backdrop for a luggage company—utilitarian and practical. Was it too utilitarian for the French? Well, you know, one of the first Louis Vuitton trunks was gray and flat so it would be stackable. It was very practical; I mean, there’s method to all this madness. Also, originally there was no monogram on the outside. Then Vuitton was copied so much he changed it to a stripe. Then a check. Then initials, which, by the way, were inspired by Japanese art in Paris at the time. I’m an expert on all of this now.Vuitton is a luxury brand—it’s functional, but it’s also a status accessory. I decided status would be done my way, which is to say invisibly. That means the Vuitton logo is embossed on a messenger bag, white on white. For me that’s what status is: It’s absolutely not about another century or about decoration in an obvious way. The idea that everything has to be the same in fashion, that everyone has to follow one trend, that there is one kind of status is wrong. You can’t compare a beaded dress to a simple cotton raincoat.Also, I don’t think of Louis Vuitton as French necessarily. It’s international. I see Vuitton bags in airports all over the world. You look at Hello! magazine and there’s John McEnroe in a white shirt, jeans, and a raincoat and carrying a Vuitton bag. That is the sexy, glamorous image of what Louis Vuitton should be.”