Signature Brew’s branding playbook: why good beer is not enough, with Sam McGregor скачать в хорошем качестве

Signature Brew’s branding playbook: why good beer is not enough, with Sam McGregor

Good beer is expected. So what makes people choose your brewery, remember it, and come back for more? Tim the Brand Weaver chats with Sam McGregor from Signature Brew about building a brewery brand around something bigger than the liquid. Signature Brew grew through music collaborations, gigs, venues, and experiences, while raising beer quality to match the brand promise. In this conversation, you will discover: • Why beer quality is the baseline and what actually builds a brand • How to get clear on your why, your goal, and your target drinker • The risk of trying to appeal to everyone • How to create experiences that convert into repeat purchases • A simple email list tactic using WiFi sign ins • Why brand architecture and positioning help you scale faster • How to think about competition without letting ego drive decisions If you are a brewery owner, brewer, marketer, or you work in indie beer, this episode will help you sharpen your brand strategy and sell with more confidence. Subscribe for weekly brewery branding and marketing insights. Keywords brewery branding, beer marketing, brand strategy, Signature Brew, music brewery, brewery positioning, taproom marketing, experiential marketing, brand architecture, target audience, customer persona, indie beer, London brewery