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Why do so many people want to look Black but not be Black? In this deep dive, we explore how Blackness has been commodified, stigmatized, and commercialized in modern culture — and what that says about society’s complicated relationship with race, beauty, and identity. From Rachel Dolezal and Bhad Bhabie to Donna Briggs, we unpack how Black aesthetics have become a trend while real Black experiences are still marginalized. This video examines the tension between appropriation and appreciation, and how media and capitalism turn identity into a performance. Join me as we explore: The commodification of Blackness in pop culture Why white influencers adopt Black aesthetics for clout The double standard of who profits from Blackness How anti-Blackness and desire coexist in mainstream media 👉 Don’t forget to like, comment, and subscribe for more deep dives on race, culture, and media. Timestamps: 0:00 – Intro: The Performance of Identity 4:12 – The History of Blackness as Commodity 9:45 – The Cycle of Fetish & Stigma 20:00 Conclusion and PSA #CommodificationOfBlackness#CulturalAppropriation#BlackIdentity#RacialIdentity#BlackCulture#AntiBlackness#Colorism#BlackRepresentation#BlacknessInMedia#RaceAndCulture #DonnaBriggs#RachelDolezal#BhadBhabie#Blackfishing #DeepDive#VideoEssay#SocialCommentary#PopCultureAnalysis#CriticalRaceTheory#MediaStudies#ThinkPiece #BlackCulture #CulturalAppropriation #BlackIdentity #PopCulture #ViralMoments #SocialCommentary #DeepDive #VideoEssay #RaceAndCulture #BlackVoices