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In this interview, we explore the story of @TheWashingMachineProject, a groundbreaking social enterprise creating affordable, sustainable washing machines that transform lives in low-income and displaced communities worldwide. Founder Navjot Sawhney shares how the project began with a simple idea and has grown into a global movement, helping families save time, preserve dignity and unlock opportunities. The conversation covers innovation principles, the importance of starting small, lessons on storytelling, the transformational power of communities and how lived experiences shape meaningful solutions. In talk with Chloe Williams, Partner at 8th Day. 1:20 - Introduction 4:24 - Defining the Problem 8:36 - Divya Washing Machine 10:02- Innovation under Constraint 16:24 - Iterative Innovation 18:58 - Community and Dignity 23:49 - Partnerships 25:32 - Lessons for Innovators 28:33 - The Role of Storytelling 29:51 - What's Next 31:21 - Final Call to Action GIFLondon #SPARX is a collection of short conversations and interviews showcasing fresh new ideas and novel thinking for the innovation community. proudly presented by Global Innovation Forum - one of the most respected global events on innovation, creativity, design and entrepreneurship.