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How do you build a media brand that truly reflects a city and its people? In this episode of the MoneyPetrol Broadcast, we sit down with Asha Sherwood, founder of Abu Dhabi Review, to unpack her journey from starting out in radio at just 15 to working with global media brands—and eventually launching one of Abu Dhabi’s most community-driven media platforms. / ashasherwood / asha-sherwood https://www.threads.com/@ashasherwood / abudhabireview / abudhabireview / abu-dhabi-review https://www.threads.com/@abudhabireview https://www.abudhabireview.com/ A must-watch for media professionals, entrepreneurs, content creators, and aspiring journalists navigating the future of modern media. Timestamps - 00:00 – Introduction to the MoneyPetrol Broadcast 🎙️ Host introduces the guest and sets the stage for the discussion 01:05 – Asha Sherwood’s Media Journey: From Radio to Global Brands 📻 From teenage radio beginnings to leading global media brands 03:20 – The Inspiration Behind Abu Dhabi Review 📰 Why Abu Dhabi needed a real-time, community-driven media platform 05:40 – Defining Media Innovation 🚀 Blending articles, reels, and formats to reach modern audiences 07:15 – Understanding the Evolving Audience 👥 How daily shifts in media habits shape content strategies 09:10 – Empowering Women and Diversity in Media 🌍 Challenges, representation, and resilience in modern publishing 13:00 – The ADR Community Champions Awards 2025 🏆 Celebrating individuals and businesses shaping Abu Dhabi 17:00 – Career Advice for Budding Media Professionals 🎯 Practical lessons on growth, networking, and finding your voice 19:40 – Closing Remarks 🔮 Key takeaways and thoughts on the future of media 👍 Like 💬 Comment your biggest takeaway 🔔 Subscribe for more founder stories on Money Petrol 🌐 Find us on other platforms: Instagram: / moneypetrol Facebook: / moneypetrol / moneypetrol Twitter / X: https://x.com/moneypetroluae Website: https://www.moneypetrol.com 📢 For Business & Interview Enquiries: ✉️ contact@moneypetrol.com #MoneyPetrol #Entrepreneurship #StartupStories #BusinessPodcast #founderjourney #AshaSherwood #AbuDhabiReview #MoneyPetrolBroadcast #MediaEntrepreneur #WomenInMedia #MediaCareers #FoundersStory #BusinessPodcast #CreatorEconomy #Storytelling #IndependentMedia #UAEEntrepreneurs #FemaleFounders #MediaInnovation #ContentCreation #FutureOfMedia #DigitalPublishing #MediaLeadership ----------------------------------------------------------- Asha Sherwood interview MoneyPetrol Broadcast Abu Dhabi Review founder Media entrepreneur interview Media industry podcast Publishing industry insight Global media industry Digital publishing trends Modern media platforms Media innovation strategies Storytelling in digital media Future of media industry Independent media platforms Community-driven media Abu Dhabi media platform Media companies in Abu Dhabi UAE media industry Abu Dhabi business stories Media startup success stories Digital media founders interview How media brands build audiences Community journalism in the UAE Independent journalism platforms Media leadership insights Women founders in the media industry Media business models explained Evolution of news consumption Building trust in digital media Media entrepreneurship stories Content strategy for media companies Publishing careers in the Middle East Media innovation case studies How to grow a media platform organically Media trends shaping 2025 Digital storytelling best practices Local media impact stories Brand-building in media businesses Media founders podcast interview Homegrown businesses in Abu Dhabi How to start a digital media company Challenges of independent publishing Building a media brand from scratch Media entrepreneurship in the Middle East How to stay relevant in digital media Abu Dhabi entrepreneurs Women leaders in media Female media founders Women entrepreneurship in the UAE Diversity in media industry Women in publishing Female founders in the Middle East