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Mark Ritson | On the Contrary | APG Strategy Conference 2018

APG Strategy Conference | On the Contrary 8 October 2018 Speaker: Mark Ritson, Adjunct Professor of Marketing at Melbourne Business School Mark stated that marketing just needed to do marketing, but didn’t most of the time. Not difficult but not often done well. He urged a back to basics, linear approach of first diagnosing the problem, then developing a strategy, and finally working out the tactics to deploy. He rejected binary views of how things work and advocated ‘and not or’ in our thinking. He heaped praise on the work of Peter Field and Les Binet for their seminal work ‘The long and short of it’ as one example of non-binary thinking.. Learn more about the APG at: https://apg.org.uk The APG channel features the best talks from the APG Contrarian Thinking Conference, as well as all of our previous events and conferences. Follow APG on Twitter:   / apglondon   Like APG on Facebook:   / apglondon   Subscribe to our channel:    / theapglondon