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Why Is Your Online Reputation Important? - Blue Ocean Global Technology 6 лет назад


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Why Is Your Online Reputation Important? - Blue Ocean Global Technology

Blue Ocean Global Technology Co-Founder, Sameer Somal, shares perspective why your digital reputation is so important. 92% of North American consumers regularly read online reviews to learn about a business. Consumers value interacting with businesses and service providers with positive online reputation. Proactive reputation management can protect organizations from unwelcome content and restore online brand equity. Online Reputation Management Guide from Sameer Somal: https://www.socialmediaexaminer.com/o... . . . Consumers value interacting with businesses and service providers with positive online reputation. The internet is now our default source for qualified research. When we are recommended a new doctor, we search online. When we see a commercial on tv for something we want to buy, we jump to amazon to check the purchase feedback and ratings. 92% of North American consumers regularly read online reviews to learn about a business. Organizations that value and emphasize reputation management tend to experience higher client satisfaction and stronger growth. Burson-Marsteller, a leading global public relations and communications firm, found that 95% of the CEOs surveyed believe that corporate reputation plays an important or very important role in the achievement of business objectives. But only 19% of these same executives had a formal system for measuring the value of that reputation. This is a common challenge for business owners and professionals. Sometimes We know exactly what we need to do in order to be successful. Surprisingly most of us struggle to take action, make changes and implement. Proactive reputation management can protect organizations from unwelcome content and restore online brand equity. By actively monitoring your brand and reputation, you can prevent adverse news and negative commentary from influencing the decisions of potential customers and business partners.

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