Does Your Nonprofit Need a Customer Data Platform? скачать в хорошем качестве

Does Your Nonprofit Need a Customer Data Platform?

For years, software vendors pointed to CRM as the single source of truth. With a CRM, they claimed you could achieve a 360-degree view of constituents. But today, nonprofits have a wide variety of touchpoints with supporters. From social media to volunteering to donations, capturing that data, and using it all in a smart way feels like an increasingly challenging task. Enter: CDP. Customer Data Platforms help nonprofits use the ever-growing data points to apply more robust segmentation in marketing and fundraising. In this session, nonprofit technology expert, Principal Consultant for Heller Consulting, Mike Kirkpatrick will break down the basics of CDP and how a CDP would work in a nonprofit context. This was originally presented at the Nonprofit Technology Conference put on by NTEN. For my technology advice for nonprofits, visit teamheller.com.