Mastering The Crypto PR Playbook скачать в хорошем качестве

Mastering The Crypto PR Playbook

Samantha Yap is the Founder and CEO of YAP Global. In this episode of The Edge Podcast, we cover mastering the crypto PR playbook, with one of leading experts on PR (public relations) in the the crypto industry. Samantha Yap is a former journalist who started the crypto PR firm YAP Global in 2016. She has worked with clients from teams such as Frax Finance, Gitcoin, ETHDenver, and The Ethereum Foundation. We'll apply her insights and strategies to a variety of major crypto events (ie the Euler hack) to demonstrate how founders and teams can strategically approach PR to build trust and credibility in their brand, including in times of crisis. ------ 🔗 Essential Show Links 🔗 ► Subscribe on your favorite podcast player: https://linktr.ee/edge_pod ► Discover DeFi & Web3 blog posts, podcasts, and tutorials: http://defidad.com/ ► Follow DeFi Dad:   / defi_dad   ► Follow Nomatic:   / nomaticcap   ------ The Edge Podcast Sponsor Resources ⚖️ KYBERSWAP | DECENTRALIZED EXCHANGE AGGREGATOR AND AMM https://kyberswap.com/?&utm_source=KO... 🏗️ MANTLE | HIGH-PERFORMANCE ETHEREUM L2 WITH MODULAR DESIGN, LOW FEES, AND HIGH SECURITY https://linktr.ee/mantle.xyz 📈 GTRADE | DECENTRALIZED LEVERAGE TRADING https://gains.trade/ ⛩️ UTOPIA | PAYROLL AND EXPENSE MANAGEMENT FOR DAOS https://www.utopialabs.com/ 🌊 STADER | MULTICHAIN LIQUID STAKING https://staderlabs.com/ 🚀 LIQUITY | UNSTOPPABLE ETH-BACKED STABLECOINS AND LEVERAGE https://www.liquity.org/ 🙋‍♀️ Interested to sponsor The Edge Podcast? Fill this out: https://hl6pu9d99u5.typeform.com/to/E... ------ Timestamps 00:00 - Intro 07:00 - Background and what is PR 11:15 - Typical PR services in crypto 14:05 - PR in crypto vs elsewhere 18:00 - Social media comms 22:15 - Marketing vs comms vs PR 25:00 - Analyzing crisis comms for Euler hack 28:00 - Importance of repetition in PR 31:00 - Analyzing Sequoia's response to FTX debacle 33:45 - Why many VCs are bad at PR 39:00 - Common PR mistakes 42:45 - Avoiding drama 48:00 - PR insights for liquid staking teams 52:30 - Analyzing Balaji's $1M BTC bet 1:01:20 - Closing ------ 🔗 Guest Links 🔗 ► Samantha Yap on Twitter:   / samanthawyap   ► YAP Global on Twitter:   / yapglobalteam   ► Learn about YAP Global: https://yapglobal.com ------ 🙏 The Edge Podcast is produced by 4RC Labs. If you're a DeFi/Web3 builder, contact our team at: https://fourthrevolution.capital/ All opinions expressed by hosts and podcast guests are solely their own opinions and not necessarily those of Fourth Revolution Capital. Podcast guests and 4RC may have positions in the assets or other matters discussed in this podcast. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Do your own research. This is not a recommendation or endorsement to buy any token(s) related to any platform(s) discussed.