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💸 7 MAKEUP BRANDS DESPERATELY SLASHING PRICES IN 2026 Seventy percent off isn't always a gift—sometimes, it’s a liquidation. In today’s investigation, we are looking at the financial reality of the beauty industry in 2026. From Morphe’s "zombie brand" status to Estée Lauder’s massive job cuts and the reported offloading of Too Faced and Smashbox, the landscape is shifting. Why are prestige brands showing up at Five Below? Why is "permanent clearance" a major red flag for your favorite products? We dive into SEC filings, bankruptcy records, and retail trends to see who is fighting for survival and who is simply liquidating their past. ⚠️ FINANCIAL DISCLAIMER: This video is for educational and entertainment purposes. Analysis is based on public filings and retail trends as of January 2026. This is not financial advice. 🔍 THE 2026 WARNING SIGNS: 1. Permanent Clearance: Constant sales = cash desperation. 2. Outlet Saturation: Moving from Sephora to TJ Maxx. 3. Retailer Drops: Being cut by Ulta or Sephora is the "death spiral." 4. Innovation Stalls: No new launches for 12+ months. 5. Legal Drains: Mass litigation (Talc/PFAS) killing cash flow. ═══════════════════════════════════════════════════ 💀 THE "ZOMBIE" LIST: • MORPHE: Store closures & lender ownership. • REVLON: Post-bankruptcy struggle & litigation. • URBAN DECAY: Relegated to "legacy" status. • TOO FACED: Listed for potential sale by Estée Lauder. ✅ SAFE HARBOR BRANDS: • Rare Beauty: High valuation & innovation. • Fenty Beauty: Strong LVMH backing. • e.l.f. Beauty: Strong growth despite stock volatility. ═══════════════════════════════════════════════════ 📚 SOURCES & RESEARCH: • SEC Filings: Estée Lauder 2025/2026 Fiscal Reports • Bankruptcy Records: Forma Brands (Morphe) & Revlon Group Holdings • Market Data: Beauty Industry Layoff Statistics H1 2025 • Retail Documentation: Five Below/TJ Maxx distribution shifts ═══════════════════════════════════════════════════ #Makeup #BeautyIndustry #Morphe #TooFaced #UrbanDecay #Revlon #MakeupReview #BeautyNews #ConsumerAwareness #Bankruptcy #Sephora #Ulta #BudgetBeauty #MakeupScandal #ShoppingTips #RareBeauty #FentyBeauty #2026Trends