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What if your lack of focus isn’t a discipline problem, but an energy problem? In this episode of Baskets of Knowledge, we speak with Amber Scott, a fourth-year law student and founder of PIQ, about how personal frustration with caffeine, chronic fatigue, and productivity led her to build a science-backed supplement designed to help people experience energy the way it should feel. This conversation explores far more than a startup story. Amber opens up about imposter syndrome, building a science-based product without a science background, learning to ask for help, and staying true to your values while navigating pressure, expectations, and self-doubt. This episode is for students, founders, professionals, and anyone questioning their energy, focus, or direction in life. 👇 Chapters below for easy navigation 🎧 Available on Spotify 🔔 Subscribe for more conversations on mindset, growth, and real human journeys YouTube Timestamps / Chapters 00:00 – Turning frustration into focus 02:10 – Who is Amber Scott today 05:00 – Feeling pressure to have life figured out 07:30 – Learning to be alone and regulate energy 10:00 – Chronic fatigue, caffeine & the breaking point 13:30 – Why coffee wasn’t working 16:30 – The science behind focus and caffeine 19:30 – From frustration to the idea for PIQ 23:00 – Imposter syndrome as a young founder 26:30 – Asking for help and finding experts 30:00 – Why flexibility matters more than being right 34:00 – Failure, feedback, and emotional resilience 38:00 – Identity, values, and choosing depth 42:00 – Productivity vs pressure 46:00 – Young adulthood, friendships & priorities 50:00 – What success really feels like 52:10 – One piece of knowledge to live by 54:00 – Where to find PIQ and what’s next