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We find out how luxury can be affordable or if it is just all about marketing: https://gentl.mn/affordable-luxury #affordableluxury #mythormagic #notsponsored SHOP THE VIDEO: → Mid Brown and Green Shadow Stripe Socks: https://gentl.mn/striped-socks-midbro... → Pale Green Mini Carnation Oscar Wilde Boutonniere: https://gentl.mn/pale-green-carnation → Olive Green Pocket Square Art Deco Egyptian Scarab pattern with Orange Contrast Edge: https://gentl.mn/olive-green-scarab-a... GUIDES YOU DON'T WANT TO MISS: → Best Budget Fountain Pens: https://gentl.mn/best-inexpensive-fou... → Louis Vuitton Duffle Bag - Is It Worth It?: https://gentl.mn/lv-keepall-bag-1 → "Budget Cashmere" - Myth or Magic?: https://gentl.mn/budget-cashmere1 → Pros & Cons of Buying Vintage: https://gentl.mn/pros-and-cons-vintage → Cost Per Wear: https://gentl.mn/costperwear-equation → Best Vintage Buys: https://gentl.mn/vintage-buys → 80% Off - The Secret Process: https://gentl.mn/80-percent-off-secre... VIDEO CREDITS: → Script: Jack Collins → Camera: Chris Dummer → Editing: Lukas Mooney → Visual Supervisor: Preston Schlueter → Paramount/CBS Media Ventures → Sony Pictures Entertainment → Business Insider IMAGE CREDIT: → GQ Want to see more videos? Subscribe to our channel! → https://gentl.mn/youtube Become a part of the Gentleman's Gazette community - support us on Patreon! https://gentl.mn/patron ________________________________________________________________________ Gentleman's Gazette https://gentl.mn/website-home-gg1 https://gentl.mn/accessories-shop-fb1 Facebook: / gentlemansgazette Gentleman Quiz: https://gentl.mn/gentleman-quiz1 00:00 "Affordable Luxury" Introduction We're going to take a gamble right off the bat and say that if you’re watching this video, you’ve probably seen some form of affordable luxury marketing beforehand. It’s certainly our experience at the Gentleman’s Gazette that we see this sort of thing pretty much daily. Perhaps the simplest way to start analyzing things is by looking at the definition of both the terms “affordable” and “luxury” 01:31 Definitions: 1. "Affordable" 01:43 2. "Luxury" 02:20 A Note on Subjectivity Even though they possess clear definitions, both the terms “affordable” and “luxury” are individually subjective. 03:36 Case Study: Fountain Pens Items marketed as affordable luxury purchases don’t bring how much you will actually value the item into the equation. Instead, they focus on drawing you in with the promise of getting something great for less and just assume you’ll value it based on its status as a “luxury” item. 05:40 Luxury & Status The truth is we’re constantly surrounded by displays of luxury and wealth as is seen throughout history. After all, a lot of historical records focus on the wealthy simply because they had the money to ensure their lives were documented. But nowadays, it seems even more apparent with the age of the internet and social media. Although there are some who would only consider purchasing the status symbol product, there will always be those who simply don’t have the ability to buy these items which is where the affordable luxury alternatives become a very attractive option. 07:35 The Problem With "Affordable Luxury" With a wealth of possible alternatives to luxury items out there, it certainly can be very tempting to think that buying affordable luxury is a good thing. 07:46 Case Study: Wool Sweaters As trite as it sounds, “the ideal lies somewhere in the middle” in this price and quality equation–but more on that later! 11:50 What Makes an Item “Luxurious”? True luxury products are usually showcased in a way that presents the unique nature of the goods. Products that are stacked high and are plentiful in volume don’t associate with the feeling of luxury but this arrangement is often seen with affordable luxury products, too. As even if the in-store experience mimics that of a genuine luxury retailer, the stock levels are generally much higher than you’d expect to see of true luxury because the affordable luxury companies need to turn a profit by selling a higher quantity of lower-cost goods. 12:58 Is "Affordable Luxury" a Myth, or Magic? It’s safe to say that for the most part, affordable luxury is a myth. The best option you have in terms of true affordable luxury is the vintage and pre-used market. Everyone on the Gentleman’s Gazette team has enjoyed adding some pre-owned luxury items to their respective wardrobes. 17:45 Conclusion Affordable luxury, when marketed and sold as such in order to trick you into thinking you’re getting a bargain is far from magical! If it’s the true affordable luxury you want, then vintage or pre-used is the way to go! 18:15 Outfit Rundown